Embedded Banking Fintech Treasury Prime, Academy Bank to Address Growing Market Demand via BaaS Partnership

Written by CrowdFund Insider, August 1, 2023

Treasury Prime, an embedded banking software company, announced it is partnering with Academy Bank to bring embedded finance services to its customers in the financial services industry.

This partnership addresses the increasing demand “for flexible and scalable solutions that effectively meet the evolving needs of businesses and customers.”

The objective of this partnership is “to provide businesses with seamless access to Academy Bank’s deposit services, enabling them to offer FDIC-insured accounts to their customers while staying fully compliant with regulatory requirements.”

Treasury Prime’s BaaS platform, “coupled with Academy Bank’s established banking infrastructure, will empower businesses to rapidly launch and scale their payment and deposit products, driving strong customer engagement and retention.”

Jeff Nowicki, VP of Banking at Treasury Prime, said:

“Academy Bank’s ability to service deposit customers in a highly personalized manner, combined with their unwavering commitment to innovation, forms a strong foundation for our partnership. We are proud to welcome Academy Bank to our bank network and work together to deliver transformative banking experiences.”

David Robinson, Director of Fintech Partnerships at Academy Bank, said:

“This collaboration aligns perfectly with our commitment to innovation and focus on the fintech industry. By leveraging Treasury Prime’s technology, we can enhance our offerings and provide our fintech partners with the tools they need to accelerate their growth and deliver innovative financial services.”

This partnership follows Treasury Prime’s success in rapidly expanding its bank network, which now “exceeds 15 financial institutions nationwide.”

As noted in the update, Treasury Prime says it is “building the future of finance.”

Leveraging its award-winning APIs and versatile embedded banking products, Treasury Prime enables banks and enterprise partners “to innovate, adapt, grow and scale to stay competitive in a rapidly changing marketplace.”

The company helps enterprises with “a range of complex services including money transfer, risk mitigation and access to a chartered bank’s infrastructure.”

Treasury Prime explains that it “works with forward-thinking banks to innovate responsibly and increase access to banking products and services to all segments of the population.”

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